We all know that having pictures would most definately increase business. But for a well established place like IT. Is it really required? You know the standards that they have established when it comes to the girls that work there. It's a mixed bag, but it works. If IT was a new SPA, it would be stupid not to put pics up, and not the fake ones like Plush Spa.
But, I must admit, that I myself have not been to IT in ages. The only one that still catches my eyes left is Tia, and the reason I went to see her in the first place was because of the Photo's.
When there are soooo many good SPA's out there (SRM, Platinum, HFH, B&S, Utopia, Allure, etc), you need to find a way to attract business. I would rather go with something that is guaranteed than not.
Business is Business, and you have to do your marketing to attract customers. I don't want IT to do this, but you know that places that don't have photos to market themselves, market themselves with the level (Mileage) of service.