Chase doesn't understand the concept of Opportunity Cost. So, he loses money as a result. But, after everything is said and done, 411 is his baby. He can do what he wants with it. If he acquires TERB and runs it as he does 411, a competitor will open up shop and take his market share. Time will tell.
In the end, 1 benefit Chase enjoys is extra mileage with the whores that advertise on his site. It is amazing what prostitutes will do to receive the favour of a review board owner. Hookers don't understand that no one cares about review boards and what is said on them. Good hookers get clients on their own. Bad hookers always remain without enough bookings. It is what happens in the bedroom that determines whether a hooker will be busy or not, going forward.