Thomas
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Heinz is expected to introduce more than 400 new products in the next two years. One of the products is a spicer ketchup aimed at the baby boomer market. The spicer ketchup would be considered what type of new product?
a. discontinuous innovation
b. new-to-market
c. new product line
d. lower-priced products
e. additional to existing product line
a. discontinuous innovation
b. new-to-market
c. new product line
d. lower-priced products
e. additional to existing product line