Hand & Stone Welcomes Sherrill Kaplan as Chief Revenue Officer to Drive Growth - MyChesCo

[Timothy Alexander]

TREVOSE, PA — Hand & Stone Massage and Facial Spa has appointed Sherrill Kaplan as its first Chief Revenue Officer. Kaplan’s role will focus on boosting brand visibility and enhancing customer experience through strategic initiatives aimed at increasing systemwide sales. With a robust background in digital marketing and loyalty programs, Kaplan is expected to propel Hand & Stone’s growth trajectory.

John Teza, CEO of Hand & Stone, expressed enthusiasm about Kaplan’s appointment, stating, “Kaplan’s deep expertise in digital marketing, loyalty programs, and data-driven strategies will be instrumental as we continue expanding our brand and elevating the customer experience across all touch points.”

Kaplan brings a wealth of experience, having previously served as Chief Digital Officer at Planet Fitness. There, she led efforts that improved member acquisition and operational efficiency across 2,500 locations. Her tenure at Dunkin’ Brands further highlights her capability, where she drove the brand’s digital transformation, introducing the Dunkin mobile app, DD Perks loyalty program, and mobile ordering platform.

Reflecting on her new role, Kaplan said, “I’m thrilled to join Hand & Stone and bring my experience implementing digital-first customer engagement strategies to drive sales and brand growth.” Her appointment signals a significant step for Hand & Stone as it aims to enhance its presence in the health and wellness industry. Kaplan’s expertise is expected to bring innovative changes, advancing the company’s mission to deliver exceptional customer experiences.

For the latest news on everything happening in Chester County and the surrounding area, be sure to follow MyChesCo on Google News and MSN.

More From MyChesCo​