If by "sorely lacking," you mean MUCH MUCH better, then yeah, it's sorely lacking.....of course, I realize that's just MY opinion - only quoting/playing on your quote for effect, not to pick a fight - lol.
But to stay with the theme....to me, Southern Comfort is "sorely lacking" in the "conveyor belt" feel you get at AMPs - ESPECIALLY in AMPs in Dallas. Yeah, they get you clean, rubbed if you want it, etc. But do we REALLY go to these places for rubs? Sure, it's a nice bonus if you get one and it doesn't cut into "play" time. But for what I ACTUALLY came for, I find more consistency at SC.
It's probably because at these AMPs, there's no passion (with rare exception), no feeling like you're at all unique, or actually appreciated on an individual basis. At the very least, you get THAT at Southern Comfort. As always, there are exceptions - just as there are exceptions to my observations at AMPs, there are exceptions to this at Southern Comfort. But I think you'll find these "exceptions" are generally unique to particular ladies. Do a little research to avoid these ladies, and you'll be fine.
Bottom line though, from my experience, with a resource like massageplanet available to use, just do a little research in either category (AMP or SC), and you'll find a lady to your liking. And by the way - don't get me wrong, I go to both, depending on my mood/needs at the time.
I guess the easiest way to say it is this......I'm ALWAYS up for SC - I just can't say the same for AMPs.